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our story

PRODOH
ENVISIONED BY DADS

Evan Proffitt & DJ Doherty

When you can’t find a decent kids fishing shirt anywhere there’s only one thing to do—make it yourself. Yep. These two dads, who also happen to be avid fisherman, took matters into their own hands and built what is now PRODOH. They established this fun and functional outdoor apparel company to not only provide great sun protection for little ones, but to also get kids outdoors.

PRODOH
MANAGED BY MOMS

Stacy Doherty & Mell Proffitt

Backing those visionary dads were these mamas who made it happen. In between carpooling, volunteering at their kids’ schools and creating memories with family, they devote their time to y'all...their fabulous customers.

2010

how far we've come

After struggling to find a comfortable, functional fishing shirt for kids, two families-the Proffitts and the Dohertys decided to create their own and hence, PRODOH was born!

2026

Since then we've grown, (and so have our kids, and yours!) but our mission has stayed true and simple: create high-quality, outdoor-ready clothing that inspires kids to get outside and explore.

While our original fish will always be part of our story, we're excited for the new fish to join you-through every adventure, every milestone, and every memory made outdoors.

From the tides to the trails, PRODOH is here to make sure every adventure is a memorable one. We can't wait to get out and explore with you!

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AN OUTDOOR TRADITION
AN OUTDOOR TRADITION