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Meet Pro and Doh | Prodoh Ecommerce

Meet Pro and Doh

in The Catch
Two dads with a big idea.. that's how PRODOH got started. Back in 2009, Evan Proffitt and DJ Doherty were looking for fishing shirts for the oldest Doherty when they realized this type of shirt did not exist for kids. These two dads found a need in the children's play-wear market and started what we now know as PRODOH.
MEET PRO

 

Mell and Evan Proffitt are both Greenville, SC natives. Evan attended the Citadel while Mell went to the University of South Carolina. While they knew each other in high school, they didn't reconnect until post college. They have beautiful twin daughters, Grace and Josie, who are an inspiration to PRODOH collections.

 

 

MEET DOH

 

Stacey and DJ Doherty are both also from Greenville, SC. Stacey and DJ have known each other almost their whole life meeting in elementary school. They started dating in high school and the rest was history. DJ went to the University of South Carolina while Stacey attended Clemson University. They have three adorable children, Dutch (who inspired the original fishing shirt), Lane, and Anna Pearse. 

 

So you see, Prodoh is more than a product or youth apparel line. Prodoh is about promises, passion, perserverance, and being present. A legacy of lessons for our children. So do yourself a favor and take a kid outdoors! We caught Prodoh, who knows what will happen to you!

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For more than a decade, PRODOH has been inspired by one simple idea: kids should get outside, explore, and make memories along the way. And now, in 2026, we’re excited to introduce a new chapter in our story: the new PRODOH fish. How Far We’ve Come 2010 After struggling to find a comfortable, functional fishing shirt for kids, two families—the Proffitts and the Dohertys—decided to create their own. And hence, PRODOH was born! What started with a simple need has grown into something so much bigger. Over the years, our families have grown, our kids have grown (and so have yours!), and PRODOH has grown right along with them. But through it all, our mission has stayed true and simple: create high-quality, outdoor-ready clothing that inspires kids to get outside and explore. From the tides to the trails, we’ve always believed that the best childhood memories are made outdoors. 2026: A New Fish While our original fish will always be part of our story, we’re excited to introduce a new fish to join yours. We gave our signature fish a modern update—cleaner lines, timeless style, and a design that feels just as at home on your oldest kid as it does on your youngest. It’s a fresh take on a familiar favorite, designed to carry our story forward while staying true to the tradition that started it all. Still the Same PRODOH at Heart Since 2010, we’ve grown, (and so have our kids, and yours!) but our mission has stayed true and simple: create high-quality, outdoor-ready clothing that inspires kids to get outside and explore. Our logo may be getting a new look, but what we stand for hasn’t changed. We’re still inspired by the water, the woods, the trails, and all the places childhood adventures take them. We’re still here for the moments that matter most—the adventures, the milestones, and the memories made outdoors. From the tides to the trails, PRODOH is here to make sure every adventure is a memorable one. A New Chapter in an Outdoor Tradition Our original fish has been with us through every step of the journey. It represents where we started, the families who helped bring PRODOH to life, and the outdoor tradition that continues to inspire everything we do. Now, the new fish gets to carry that tradition forward. Through every adventure, every milestone, and every memory made outdoors. We’ve come a long way since 2010, but our story is still being written. We can’t wait to get out and explore with you! PRODOHAn Outdoor Tradition

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PRODOH End of Season Sale: Save 40% Site Wide on Premium Kids' Clothing

Looking for the best kids' clothing sale of the summer? Now's the time to stock up! From July 22nd through July 31st, enjoy 40% OFF sitewide during the PRODOH End of Season Sale. Whether you're shopping for boys' fishing shirts, girls' performance dresses, kids' swimwear, or durable everyday play clothes, you'll find premium styles built for every adventure—at our biggest savings of the season. Save Now, Wear All Year Long A great sale isn't just about saving today—it's about planning ahead. During our 40% off kids' clothing sale, you can stock up for every adventure still to come: Size up for next summer while your favorite styles are still available. Refresh wardrobes for back-to-school with comfortable, play-ready outfits kids will actually want to wear. Pack for end-of-summer vacations, weekends at the lake, beach trips, and family getaways. Find timeless outfits perfect for family photos, holidays, and special occasions. Grab everyday favorites before they're gone and save on next season's essentials. With savings like these, it's the perfect time to buy ahead and get more value from every purchase. Save 40% on Kids' Outdoor Clothing At PRODOH, we believe childhood is meant to be spent outside. That's why we design durable, comfortable clothing that keeps up with every cast, splash, hike, bike ride, and backyard adventure. During our End of Season Sale, you'll save on: Kids' fishing apparel Performance polos Boys' and girls' shorts Dresses and skorts Swimwear and rash guards Sun protective clothing (UPF 50+) Lightweight layers Graphic tees Matching sibling outfits And so much more! Why Parents Love PRODOH PRODOH clothing is designed to last through every season of childhood. Families love our: Durable, play-ready fabrics Comfortable stretch for all-day movement Timeless Southern style UPF 50+ sun protection on many styles Easy-care performance materials Quality that stands up to hand-me-downs Whether your family is headed to the lake, the beach, the golf course, the classroom, or simply spending weekends outdoors, PRODOH is made to help kids stay comfortable while making memories. Shop Early for the Best Selection Our End of Season Sale only happens for a limited time, and popular sizes and colors tend to sell quickly. Sale Dates: July 22–31 Offer: 40% OFF sitewide Sale Exclusions The following items are excluded from the promotion: Classic Navy and Khaki Outrigger Shorts Classic Navy and Khaki Inshore Shorts Classic Navy and Khaki Angler Shorts White Tennis Twirl Skort Founder's Kids' Fishing Shirts Outerwear Don't Miss Our Biggest Summer Savings Whether you're shopping for the first day of school, planning one last family vacation, coordinating outfits for family photos, or sizing up for next summer, there's never been a better time to save. Shop the PRODOH End of Season Sale from July 22–31 and enjoy 40% OFF sitewide before your favorite styles and sizes are gone. Adventure is always in season—and the best deals won't last that long.

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Summer adventures just got even better. From June 18, 2026 at 12:00 AM through June 21, 2026 at 11:59 PM, we're offering a limited-time flash sale that's perfect for stocking up on your favorite PRODOH styles. Buy One Button Down Shirt, Get 50% Off Any Item of Your Choice That's right—purchase any PRODOH button down shirt and receive 50% off one additional item of your choice. Whether you're refreshing your warm-weather wardrobe, gearing up for family vacations, or finding the perfect outfit for long days on the water, this is the ideal time to mix and match your favorite PRODOH pieces. Sale Details Promotion: Buy any button-down shirt and receive 50% off one additional item of your choice. For every button-down purchased, you can save 50% on another eligible item. If multiple additional items are included in your order, the discount will automatically be applied to the lowest-priced eligible item. No code needed—discount applied automatically at checkout. Example: Purchase 2 button-down shirts and receive 50% off 2 additional eligible items. Starts: June 18, 2026 at 12:00 AM Ends: June 21, 2026 at 11:59 PM Exclusions The following items are excluded from this promotion: All outerwear Don't wait—this flash sale is only available for four days. Find your favorite button down, pair it with another must-have PRODOH style, and enjoy savings before the offer sails away. Shop early, stock up, and get ready for your next outdoor adventure with PRODOH.

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