Behind the scenes of the Spring 2023 PRODOH Catalog

Sneak Peek of the Spring 2023 PRODOH Catalog…Coming Soon!

In just 10 days we will be launching the Spring 2023 PRODOH line of performance tees, performance polos, shorts, swimsuits and more for both PRODOH kids and parents. 

With each new season and line, we work together as a team to decide our theme– or mantra that the season represents, and do our best to creatively bring this to you through stories, recipes and photography in our online and printed catalog. 

The 2023 spring line and catalog is dedicated to remembering those fun times as a family spent at the beach, on a boat or just together outdoors… A Time to Remember

This line is dedicated to helping you create special family moments on and off-shore in PRODOH.

Not only does the catalog showcase our adorably stylish swimsuits and rashguards, but also the new PRODOH fish of the season in watercolor featured on our Pro Performance Hoodie, the perfect layer for fishing— or any outdoor adventure.

You’ll find new colors and designs in the Perfect Polos, a new twist on the Spinnerbait Sweatshirt, Reflective Rain Jacket and Windbreaker, as well as an Americana Vibes line for everything you’ll need this Memorial Day, Fourth of July or Labor Day. 

We even dug into our old photo albums to revisit some of our most memorable times on the beach vacationing with our families–including the moment captured when our co-founder Mell Proffitt got engaged!

Her husband Evan, who is still her “greatest catch” remains responsible for selecting the PRODOH fish of the season, which for SS 2023 is the Mahi Mahi. A delectable white fish, Mahi Mahi is extremely versatile and delicious for tacos, in stews and on the grill. So we also opened our family cookbooks to share some of our beloved fish recipes with you! 


On location in Isle of Palms, SC, this favorite vacation spot and home-away-from home serves as the inspiration for PRODOH’s Spring 2023 photo shoot.  

Throw on a PRODOH loungewear set and cuddle up with our newest catalog. From our classic Founders Fishing Shirt in fresh hues and UPF 50+ swimwear in adorable prints, to feature-rich performance tops and bottoms that readily mix and match this summer, we have your vacation—and every day wardrobe for your kids covered.

Keep an eye out for our Spring 2023 catalog, coming to a mailbox near you or check it out below!


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